In the world of WWE, the show doesn’t end once the final bell rings. The conflicts and controversies continue across WWE’s digital media platforms, which operate 24/7.
Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE’s flagship website and App, WWE’s hugely popular YouTube channel and 250-plus social media channels for WWE and its Superstars on a daily basis.
And when WWE’s shows end on cable, the entertainment continues on WWE Network, WWE’s over-the-top streaming video network with 1.5 million subscribers worldwide. Subscribers can access more than 6,000 hours of on-demand in-ring action, as well as cutting-edge original series and documentaries about WWE Hall of Famers and the company’s rich history.
WWE's dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's Social and Digital Teams deliver.
With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our social producers have the rare ability to shoot a video at a WWE Live Event in London, send it back to Connecticut and post it to WWE’s multiple digital and social platforms in a matter of minutes to a majority of WWE's nearly 700 million combined social media followers.
It’s this seamless integration that has made our Social and Digital Teams the industry leader..
With six hours of original televised programming each week, WWE's YouTube channel allows our worldwide fan base to catch up on match highlights, and enjoy original content and series from their favorite WWE Superstars.
The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways, and allows WWE to extend evolving storylines to a second medium. This is in addition to the hours of WWE TV episode highlights added to the channel every month.
In addition to original series, WWE on YouTube presents monthly pay-per-view Kickoff shows, live and streaming free. These programs provide free in-ring action, exclusive interviews with WWE Superstars, as well as social interaction around the night's pay-per-view event.
This amazing curated collection of action, comedy, variety and sports-entertainment history has made WWE on YouTube one of the platform's most-subscribed-to, most-viewed sports, entertainment and variety channels, with more than 10 billion video views in the past 12 months alone.
With more than 4.25 billion video views and more than 10.2 billion viewed minutes of video in 2015, WWE is the No. 1 Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.
In addition, WWE on YouTube has more than 12.3 million subscribers, which is more than MLB, NHL, ESPN, NASCAR, MLS and NBC Sports' YouTube channels COMBINED. YouTube honored WWE with its coveted Diamond Play button, as a channel with more than 10 million subscribers earlier this year.
In August 2015, WWE was the most-viewed YouTube channel, with more than 456 million views, topping previous top attractions Buzzfeed, Taylor Swift and The Ellen Show. (Sources: OpenSlate & TubeFilter). This was fueled by original content and highlights from WWE's summer extravaganza, SummerSlam. involving event host Jon Stewart, and star of "Arrow" Stephen Amell. (highlights below).
WWE was the 2nd most viewed YouTube channel in April 2016, with 599 million views, buoyed by our largest event of all-time, WWE WrestleMania 32, and has been consistently a Top 5 most-viewed channel every month for all of 2016.
Also, our video content is highly engaging, as our channel viewers left more than 3.3 million comments on our videos in 2015, with 31.8 million likes and 2 million shares of our videos during the year.
In addition to highlight videos from WWE's popular television series, WWE Monday Night Raw, WWE SmackDown Live and WWE NXT, our Superstars are featured in a variety of weekly series seen only on our YouTube channel.
WWE's senior announcer Michael Cole discusses pressing issues in the WWE Universe with key Superstars involved in top storylines on our weekly programming.
Explore the unexpected as artist Rob Schamberger brings WWE Superstars to life from the WWE in-ring canvas to his art canvas.
Pick any devastating maneuver in WWE history, and enjoy the rush as WWE.com gives you 30 seconds of high-impact action.
WWE on YouTube curates special packages of videos around momentous events. Above, the playlist shown details the secret arrival and debut of new WWE Superstar AJ Styles at Royal Rumble, complete with confidential interview given before his debut in the 30-man Royal Rumble Match.
Right after the TV cameras on WWE NXT, Raw, SmackDown and pay-per-view events fade to black, the Backstage Fallout cameras fire up, with exclusive interviews with WWE Superstars about the night's action.
WWE.com chooses the Top 10 of almost anything in WWE history, from the best matches, moments, and Superstars, narrowing down to the best of the best.
See how WWE's award-winning composer Jim Johnston creates iconic WWE Superstar themes. In this very popular series, Johnston has revealed the inspiration behind themes for The Rock, Triple H, Undertaker, Randy Orton and D-Generation X.
Every week, host Kyle Edwards digs deep into the WWE archives to find the "Five Things" you didn't know about your favorite Superstars and events.
Here are WWE on YouTube's most-popular video clips and highlights for 2015.
Once again, WWE has created a new way to engage fans with an extraordinary value proposition by strategically delivering WWE’s premium live content directly to fans in more than 180 countries with WWE Network, the first-ever 24/7 direct-to-consumer network delivered directly to fans through over-the-top digital distribution.
Featuring all WWE live pay-per-view events, WWE Network is the fastest growing digital subscription service that features groundbreaking original programming, reality shows, documentaries, classic matches and more than 6,000 hours of video on demand.
WWE Network is available on desktops and laptops via WWE.com. WWE Network is also available through the WWE App on: Amazon Fire TV and Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Apple TV; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; Xbox One and Xbox 360; LG Smart TVs; Panasonic Life+Screen Smart TVs; Sony internet connected TVs, Blu-ray Disc players and Blu-ray Home Theater systems; Samsung Smart TV devices, Blu-ray Players and Home Theater systems, TiVo and Windows 10.
The U.S. version of WWE Network is available on a direct-to-consumer basis in over 180 countries and territories, including the UK, Ireland, Japan, Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics, among others.
The popularity of WWE Network's content and affordable subscription model has paved the way to the network reaching a record of 1.52 million average paid subscribers over the second quarter 2016, which represented a 25% increase from the second quarter 2015.
The success of the WWE Network thus far illustrates the power of the WWE brand, showcases WWE’s potential to drive long-term growth and provide evidence that we are effectively executing our multi-platform content strategy.
WWE Network’s content, including the company’s premier event, WrestleMania, in addition to other pay-per-views, original series and specials, have continued to drive viewer engagement.
WWE is adding more than 300 hours of original content to the network’s featured programming in 2016, and more than 1,500 hours of archival content, which resulted in an on-demand library of 6,000 hours, which is four times the amount of content hours (1,500) the network launched with in 2014.
This year, WWE Network launched Camp WWE in May to rave reviews. From WWE and Seth Green’s Stoopid Buddy Stoodios, this adult animated series centered on WWE Superstars and Legends when they were kids at their favorite summer camp owned by Vince McMahon. The series pushed the boundaries and showed fans a side of WWE they have never seen before.
WWE’s original series, SWERVED Season 2, premiered all nine 30-minute episodes on-demand on WWE Network on June 6, immediately following Monday Night Raw. This was the first time WWE Network did a binge release for a show on-demand. These two programs rank among the network’s original series to-date.
SWERVED, directed by Jeff Tremaine (Jackass, Bad Grandpa), is a half-hour series that combines the worlds of comedy and sports entertainment as WWE Superstars play hilarious pranks on the WWE Universe.
Below are sample promotions and clips from WWE Network programming.
To see these programs in full, visit WWE Network using the demo login account listed below.
For your consideration, WWE has included a WWE Network demonstration login and password with our digital entry for you to try out WWE Network on the WWE App or your XBOX, PlayStation, Apple TV or Roku, to sample WWE Network's video streaming capabilities and quality for yourself.
Login e-mail: firstname.lastname@example.org
With more than 32.8 million likes, WWE’s Facebook Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the flagship for WWE's network of more than 120 Facebook Pages, with a combined following of 439 million total combined likes -- up 20% year-over-year.
WWE's network of Facebook Pages offers breaking news, video highlights, insightful articles on favorite Superstars, polling, contests and much more -- making it a must-follow for any WWE fan.
The goal of WWE’s flagship Facebook Page is to offer one location for all of a WWE fan’s needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.
The New Day finds out who their WWE Raw opponent will be in this Facebook exclusive interview, seen first on the WWE Raw Facebook Page.
In all, WWE's Facebook Page network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates curated by the WWE Social Media team and the WWE Superstars themselves via Facebook Mentions.
WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars -- some of the most-followed athletes in the world on social media.
In addition to our more than 140 Superstars' self-managed Twitter handles, WWE's flagship Twitter account (@WWE) offers live-tweet coverage of WWE's live TV shows WWE Monday Night Raw, WWE SmackDown Live and WWE's monthly pay-per-view events on WWE Network.
Also, WWE on Twitter provides video highlights from our programming, plus insightful features on our Superstars, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any member of the WWE Universe worldwide.
WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 144 million combined Twitter followers -- up 29% year-over-year.
By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally.
WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.
Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings. In addition to @WWE, we feature the voice of the WWE Universe during Raw and SmackDown Live on @WWEUniverse, which focuses on retweeting fans' best comments on the night's action, their fan meme creations and more.
All of this Twitter conversation is collected by the WWE Social Media Team for sentiment analysis on every segment of Raw and SmackDown Live, to provide information to our show writers on what storylines are resonating with our fans, and which ones are missing the mark.
Over the past four years, no weekly sports or entertainment series on cable television has been able to match the social activity generated by WWE Monday Night Raw and WWE SmackDown Live, World Wrestling Entertainment's flagship programs, the two longest-running episodic prime-time series on television. (Raw with 1,212 episodes, SmackDown with 886 episodes).
Our two shows -- featuring our WWE Superstars competing in arenas all around the world -- are enjoyed in more than 160 countries and in 25 languages. They currently air live on Monday and Tuesday nights on USA Network in the United States, 52 weeks a year, with no re-runs.
WWE uses its massive social media footprint to help generate engagement with the dynamic storylines our Superstars are involved in on Raw and SmackDown Live. The shows' 1-2 minute video highlights from both inside and outside the ring are perfectly sized for today's social and mobile consumer.
With more than 680 million combined social media followers for our accounts on 14 social platforms, as well as our WWE Superstars' personally managed accounts and pages on Facebook, Twitter and Instagram, WWE can extend an on-air storyline off the TV screen to any social network-engaged mobile user any day of the week, keeping their interest piqued.
On show nights, our Social Media Team sends a two-man team to the site of WWE Monday Night Raw or SmackDown Live, and utilizes a 4-to-6 man team in our social command at WWE headquarters in Stamford, Conn.
The "road team" works with the WWE Superstars at the show to:
The "home team" works at headquarters, handling the following:
2015 Cynopsis Sports Leaderboard Honoree
Cynopsis Media, December 2015
WWE's reality series "WWE Tough Enough" was honored as one of the top
Sports Social Media Campaigns of 2015, along with top brands such as
Buffalo Wild Wings, ESPN, FedEx, NBA, NHL, PGA Tour, Showtime, Turner Sports and US Soccer.
2015 Cynopsis Digital Hall of Distinction Inductee
Cynopsis Media, November 2015
WWE joined A&E Networks and Cartoon Network in the 2015 Inaugural Class of the
Cynopsis Hall of Distinction, honoring continued digital and social media excellence.
2015 Cynopsis Digital Model D Awards
Cynopsis Media, November 2015
HONORABLE MENTION: Digital Consumer Brand: WWE
HONORABLE MENTION: Live Show - Solo Event: WWE WrestleMania 31
HONORABLE MENTION: Over-The-Top Content Service: WWE Network
HONORABLE MENTION: YouTube Original Channel: WWE on YouTube
2015 CLIO Sports Awards
CLIO Sports, August 2015
GOLD TROPHY WINNER: WWE App w/ WWE Network - Product/Service - Apps
SILVER TROPHY WINNER: WWE Social Team - Teams - Social Media
2015 Cynopsis Sports Media Awards
Cynopsis Media, April 2015
WINNER: Overall Social Media Excellence, WWE
WINNER: Over-The-Top (OTT) Content Service - WWE Network
HONORABLE MENTION: Live Coverage of Sporting Event - WWE WrestleMania 30
2015 CableFAX Digital Awards
CableFAX, March 2015
WINNER: Social Media Dream Team, WWE
WINNER: App (Smartphone), WWE Network & WWE App
HONORABLE MENTION: Best Use of Facebook, WWE
HONORABLE MENTION: Best Use of Twitter, WWE
HONORABLE MENTION: Social Media Campaign, WrestleMania 30
HONORABLE MENTION: Digital Marketing Campaign, WrestleMania 30
HONORABLE MENTION: App (Tablet), WWE Network & WWE App
HONORABLE MENTION: Social Good Campaign, Courage. Conquer. Cure.
2015 Webby Awards
International Academy of Digital Arts and Sciences, April 2015
PEOPLE'S VOICE FINALIST: Mobile Sites and Apps: Entertainment – WWE Network & The WWE App
HONOREE: Overall Social Presence – WWE
HONOREE: Social Content & Marketing, Entertainment – WWE
HONOREE: Social Content & Marketing, Events – WWE WrestleMania 30
HONOREE: Online Film & Video, Entertainment – WWE Network
HONOREE: Mobile Sites and Apps: Best Streaming Video – WWE Network & The WWE App
HONOREE: Mobile Sites and Apps: Best Practices – WWE Network & The WWE App
2015 W3 Awards
Academy of Interactive and Visual Arts, September 2015
GOLD AWARD WINNER: The WWE App w/ WWE Network (Mobile Applications - Entertainment)
GOLD AWARD WINNER: The WWE App w/ WWE Network (Mobile Applications - Sports)
SILVER AWARD WINNER: WWE WrestleMania 30 (Social Content & Marketing - Entertainment)
SILVER AWARD WINNER: WWE WrestleMania 30 (Social Content & Marketing - Sports)
SILVER AWARD WINNER:: WWE Social Media (Social Features - Social Presence)
SILVER AWARD WINNER: WWE on YouTube (Social Content & Marketing - Sports)
SILVER AWARD WINNER: WWE on Twitter (Social Content & Marketing - Entertainment)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Apps/Sites - Media Streaming)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Features - Best Streaming Video)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Features - Integrated Mobile Experience)
SILVER AWARD WINNER: WWE Network (General Website Categories - Media Streaming)
SILVER AWARD WINNER: WWE Network (General Website Categories - Entertainment)
SILVER AWARD WINNER: WWE Network (General Website Categories - Sports)
SILVER AWARD WINNER: WWE Network (Website Features - Structure and Navigation)
SILVER AWARD WINNER: WWE Network (Website Features - Video or Motion Graphics)
SILVER AWARD WINNER: WWE Network (Website Features - Visual Appeal)
SILVER AWARD WINNER: WWE Network (Video Channels and Networks - Entertainment)
SILVER AWARD WINNER: WWE Network (Video Channels and Networks – Variety)
SILVER AWARD WINNER: Boogeyman scares WWE HQ(Online Video - Viral)
SILVER AWARD WINNER: WWE Tough Enough (General Website Categories - Entertainment
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 180 countries in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all of WWE's live pay-per-view events, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.
The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.