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Overview


SCROLL DOWN

Overview


OVERVIEW

In the world of WWE, the show doesn’t end once the final bell rings. The conflicts and controversies continue across WWE’s digital media platforms, which operate 24/7.

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE’s Social Team delivers.

Our WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, and photographers creating content for WWE’s flagship website and App, WWE’s hugely popular YouTube channel, and WWE's social media channels on a daily basis.

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's Social Team delivers.

With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our Social Team has the rare ability to shoot a video at a Live Event in London, send it back to Connecticut and post it to WWE’s multiple digital and social platforms in a matter of minutes to a majority of WWE's half a billion combined social media followers..

It’s this type of seamless integration that has made our Social and Digital Teams the industry standard.

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Facebook


Facebook


WWE ON FACEBOOK

With more than 32.8 million likes, WWE’s Facebook Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the flagship for WWE's network of more than 120 Facebook Pages, with a combined following of 439 million total combined likes -- up 20% year-over-year.

WWE's network of Facebook Pages offers breaking news, video highlights, insightful articles on favorite Superstars, polling, contests and much more -- making it a must-follow for any WWE fan.

STRATEGY AND EXECUTION

The goal of WWE’s flagship Facebook Page is to offer one location for all of a WWE fan’s needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.

The New Day finds out who their WWE Raw opponent will be in this Facebook exclusive interview, seen first on the WWE Raw Facebook Page.

  • If our Facebook followers want the latest exclusive backstage photos and news from 15-time World Champion John Cena, they can follow Cena's Facebook page (http://fb.me/johncena -- the most-followed Facebook Page for any active American athlete) for the best candid shots from Cena's Instagram, plus photos and videos from his latest matches, and updates on his newest merchandise.
  • Want a preview of tonight's live WWE Monday Night Raw or SmackDown Live episode? Follow WWE Raw or SmackDown Live's Page on Facebook for the latest highlights, Facebook Live-streamed pre-show and main event happenings.
  • Want to talk to your favorite Superstar and ask them a question? Join an exclusive Facebook Live session on that Superstar's Facebook Page and get inside their mind as they travel the world to our 320 Live Events a year.
  • Want to become the next big WWE Superstar? Go to WWE's developmental program WWE NXT and WWE Performance Center Facebook Pages for details on how to make your dream come true.

In all, WWE's Facebook Page network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates curated by the WWE Social Media team and the WWE Superstars themselves via Facebook Mentions.


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Results


Results


OUR RESULTS

  • WWE has 439 million combined followers on Facebook, an annual increase of 20%
  • The main WWE Facebook page has 32.8M followers -- more followers than: NBA, Kim Kardashian, Nike, Marvel, Google, ESPN, Jay-Z, Sprite and UFC.
  • Facebook was WWE’s most engaging platform in July, with 59.5 million engagements across the Facebook Page network.
  • John Cena has the largest Superstar followership of all WWE accounts on Facebook, at 42.2M followers. He is the most-followed American athlete on Facebook.
  • Of the Top 100 most-followed athletes on Facebook, 25 are WWE Superstars. (Source: FanPageList.com)
  • WWE Raw and SmackDown Live are the two most-social TV programs on USA Network, and are both frequent Top 5 and Top 10 weekly social TV series, respectively. (Source: Nielsen Social)
  • WWE and its Superstars have averaged more than 96 million social engagements per month in 2016, with most of the content centered around action from Raw and SmackDown Live.
  • WWE is the most influential brand in Sports Media, as ranked by Klout. We are one of only 12 brands & celebrities with a perfect 99 Klout rating.

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About WWE


About WWE


ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.

The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming reaches more than 650 million homes worldwide in 180 countries in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all of WWE's live pay-per-view events, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.