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Overview


SCROLL DOWN

Overview


OVERVIEW

In the world of WWE, the show doesn’t end once the final bell rings. The conflicts and controversies continue across WWE’s digital media platforms, which operate 24/7.

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE’s Social Team delivers.

Our WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, and photographers creating content for WWE’s flagship website and App, WWE’s hugely popular YouTube channel, and WWE's social media channels on a daily basis.

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's Social Team delivers.

With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our Social Team has the rare ability to shoot a video at a Live Event in London, send it back to Connecticut and post it to WWE’s multiple digital and social platforms in a matter of minutes to a majority of WWE's half a billion combined social media followers..

It’s this type of seamless integration that has made our Social and Digital Teams the industry standard.

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Twitter


Twitter


WWE ON TWITTER

WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars -- some of the most-followed athletes in the world on social media.

STRATEGY AND EXECUTION

In addition to our more than 140 Superstars' self-managed Twitter handles, WWE's flagship Twitter account (@WWE) offers live-tweet coverage of WWE's live TV shows WWE Monday Night Raw, WWE SmackDown Live and WWE's monthly pay-per-view events on WWE Network.

Also, WWE on Twitter provides video highlights from our programming, plus insightful features on our Superstars, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any member of the WWE Universe worldwide.

WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 144 million combined Twitter followers -- up 29% year-over-year.

By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally.

WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.

Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings. In addition to @WWE, we feature the voice of the WWE Universe during Raw and SmackDown Live on @WWEUniverse, which focuses on retweeting fans' best comments on the night's action, their fan meme creations and more.

All of this Twitter conversation is collected by the WWE Social Media Team for sentiment analysis on every segment of Raw and SmackDown Live, to provide information to our show writers on what storylines are resonating with our fans, and which ones are missing the mark.


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Results


Results


OUR RESULTS

  • WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 144 million combined Twitter followers -- up 29% year-over-year.
  • From Sept. 1, 2015 to May 29, 2016, only the limited-run series Game of Thrones (HBO) and The Walking Dead (AMC) generated more average tweets per episode than WWE Monday Night Raw (169,000 tweets per episode). (Source: Nielsen Social)
  • WWE Raw and SmackDown Live are the two most-social TV programs on USA Network, and are both frequent Top 5 and Top 10 weekly social TV series, respectively. (Source: Nielsen Social)
  • Fourteen of the Top 100 most-followed athletes on Twitter are WWE Superstars. (Source: FanPageList.com)
  • WWE and its Superstars have averaged more than 96 million social engagements per month in 2016, with most of the content centered around action from Raw and SmackDown Live.
  • WWE is the most influential brand in Sports Media, as ranked by Klout. We are one of only 12 brands & celebrites with a perfect 99 Klout rating.

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About WWE


About WWE


ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.

The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming reaches more than 650 million homes worldwide in 180 countries in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all of WWE's live pay-per-view events, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.