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Overview and Strategy


Overview and Strategy


Austin Creed tells you everything you need to know about UpUpDownDown.

ABOUT XAVIER WOODS (aka AUSTIN CREED)

Austin Creed — known to WWE television audiences as WWE Superstar Xavier Woods —  is the charismatic and energetic host of WWE’s YouTube gaming channel UpUpDownDown.

UPUPDOWNDOWN PLAYS: Pony Island is a very deceptive game, as UpUpDownDown host Austin Creed quickly discovers here in this video. Instead of romping around as a pony on a magical island, he ends up in an Inception-like situation where he's actually battling the games programmer ... who might actually be Satan!

As good at mashing buttons as he is at smashing opponents, Creed emcees the bulk of the channel’s six weekly videos, including the popular “Gamer Gauntlet” where he battles fellow WWE Superstars in video games instead of in the ring.

Launched in June 2015, UpUpDownDown has received more than 13 million total views thanks in large part to Creed’s hilarious interactions with his fellow grapplers. Creed’s deep knowledge of gaming has allowed the channel to reach a crossover audience of both sports-entertainment supporters and hardcore gamers while attracting new fans who discovered WWE through Creed’s infectious videos on YouTube, Facebook and Twitter.

Doubly impressive about Creed’s work on the channel is his ability to juggle his full-time WWE schedule while recording videos for the channel itself. WWE Superstars are on the road for roughly 300 days a year, yet Creed still finds time to put the show together during WWE Live Events, while bringing quality guests and interact with the channel’s large fan-base on social media.

The channel is coming off a highly successful “Madden NFL 16” tournament that saw WWE Superstar Seth Rollins declared the victor.

Creed’s frenetic energy and enthusiasm while on-screen is contagious and is without question a direct correlation to UpUpDownDown’s 322,150 (as of January 20, 2016) subscribers and sponsorships with major brands like General Mills.

For these reasons and so many more, he would be the perfect selection for the 2016 Cynopsis Sports Media Award for Athlete in a Web Series/Special/Spot.


SHOW STRATEGY AND IMPLEMENTATION

Austin Creed (center) hosts UpUpDownDown, as WWE Superstars gather for the Madden NFL 16 Tournament Final between Seth Rollins (left) and Jack Swagger (right). 

Austin Creed (center) hosts UpUpDownDown, as WWE Superstars gather for the Madden NFL 16 Tournament Final between Seth Rollins (left) and Jack Swagger (right). 

Consistency was the key to UpUpDownDown’s success. At least five new videos have been uploaded to the channel each week, each featuring Creed and popular WWE Superstars.

Popular recurring titles include the exhilarating “Jump Scares” and “Gamer Gauntlet,” where WWE Superstars battle in head-to-head gaming competitions in the locker room with the loser undergoing hilarious punishments.

Users also know to expect engaging live streams that grant them the opportunity to watch their favorite performer’s game it up in real time.

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Results and Multimedia


Results and Multimedia


UPUPDOWNDOWN MULTIMEDIA

Below are the most popular episodes of UpUpDownDown, based on video views, as well as samples of various channel features, such as Jump Scares and Superstar Savepoint. To see more, visit our YouTube channel: YouTube.com/UpUpDownDown

MADDEN FINAL: The time has arrived. Seth Rollins a.k.a. Champ, the reigning Madden Champion, takes on Jack Swagger a.k.a. Oklahomie in the finals of our Madden NFL 16 Tournament! Will Champ retain the right to his nickname, or will 2016 be The Year of Oklahomie?

TOURNAMENT: The gang is back for another fighting game tournament! Austin Creed, Mr. Miller (Heath Slater), Uce (Jimmy Uso), Kofi (Kofi Kingston) and Mikaze (Sarath Ton) are joined by a newcomer under the nickname of Tong Po: WWE's Rusev! 

SUPERSTAR SAVEPOINT: WWE World Heavyweight Champion Seth Rollins joins Austin Creed to talk his video game habits, being champion, his crossfit regimen and more while playing Teenage Mutant Ninja Turtles: Turtles in Time. 

JUMP SCARES: In honor of Halloween, behold this compilation of UpUpDownDown's host, Austin Creed, getting spooked by all manner of creatures from our weekly Jump Scares show.

TOURNAMENT: In a manner true to the franchise they're playing, Austin Creed and his guests "test their might" in a Mortal Kombat X tournament in this week's episode. The competitors joining Austin are WWE seamster Sarath Ton a.k.a. Mikaze and WWE Superstars Jimmy Uso, Heath Slater and Kofi Kingston. 

GAME PREVIEW: The long-awaited video of Austin Creed, Sasha Banks a.k.a. Boss, Kofi Kingston a.k.a. Mr. 24/7 and Big E a.k.a. Big Wool playing the new Rock Band 4!

Be prepared. Your cheat code for YouTube gaming has finally arrived.  View the official trailer for UpUpDownDown.

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About WWE


About WWE


ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.

The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.