CSMA2017--wweapp.jpg
MSG_10032015rf_0020.jpg
RAW_08242015dg_0702.jpg
Screenshot_3.png
Screenshot_4.png
CSMA2017--wweapp.jpg

Overview


SCROLL DOWN

Overview


OVERVIEW

The goal of the WWE App is twofold: to provide a best-in-class entertainment platform for more than 1.5 million WWE Network subscribers to watch 24/7-streaming, original programming, and to also deliver free, multimedia-rich content such as breaking news, video playlists and photo galleries, fed immediately from WWE.com right into the palm of the WWE Universe.

The WWE App delivers immersive multimedia content to both WWE Network subscribers and non-subscribers through a seamless dual-gateway with two distinct entry points. It’s easier than ever for fans to stay tapped into the pulse of the WWE Universe with an easy-to-use WWE App home screen for smartphones and tablets.

In addition to accessing a seemingly endless feed of WWE videos, news and thousands of photos, fans also use the WWE App as an exclusive portal to WWE Network – a 24/7 streaming service with both scheduled programming and a massive, on-demand video library.

The official WWE App is available for the following devices: Android smartphones and tablets, Apple iPad®, iPhone®, iPad® Mini and Kindle Fire.

MSG_10032015rf_0020.jpg

Strategy


Strategy


STRATEGY AND IMPLEMENTATION

Catch WrestleMania and every live pay-per-view event, only on the award-winning WWE Network, available via the WWE App on mobile or tablet devices. 

The WWE Digital Team aimed to create a stellar user experience by remaining laser-focused on UX/UI throughout the process of developing the enhanced WWE App.

It was crucial for us to ensure that WWE fans could effortlessly navigate back and forth from WWE Network streaming video to WWE.com’s digital content offerings through an intuitive multi-tabbed design. With a simple swipe, WWE App users can scroll through a feed of the latest content from WWE.com, or quickly navigate to WWE Network’s linear feed and more than 7,000 hours of video-on-demand.

Part of the WWE App, WWE Network is the first-ever 24/7 direct-to-consumer network delivered to fans through over-the-top digital distribution. Featuring monthly live WWE pay-per-view events, WWE Network features groundbreaking original programming, reality shows, documentaries, classic matches and much, much more.

The overall success of the WWE App helped pave the way to 79% year-over-year growth in WWE Network total subscribers – now at more than 1.5 million and counting.

One of the WWE App’s other integral sections is the WWE Events browser, which allows fans to explore WWE’s full schedule of events around the globe, find out which Superstars will be in action, set reminders, and even order tickets with just a few taps from their smartphone or tablet.

The WWE App also provides instant access to WWE fans’ favorite Superstars and Legends, with vibrant profiles that include extensive career milestones, biographies, video highlights and Twitter feeds. If they want to outfit themselves like their favorite Superstars, WWE fans then have the opportunity to order official merchandise through the integrated WWE Shop experience.

RAW_08242015dg_0702.jpg

Network Demo


Network Demo


WWE NETWORK DEMO

For your consideration, WWE has included a WWE Network demonstration login and password with our digital entry for you to try out WWE Network on the WWE App or your XBOX, PlayStation, Apple TV or Roku, to sample WWE Network's video streaming capabilities and quality for yourself. 

Login e-mail: wwenetworkdemo@gmail.com
Password: ForTheJudges!

CLICK HERE TO DOWNLOAD THE WWE APP ON ITUNES
CLICK HERE TO DOWNLOAD THE WWE APP ON ANDROID

.

Screenshot_3.png

Results


Results


WWE Network subscribers get all WWE pay-;per-view events -- including WrestleMania -- for just $9.99 a month.

WWE Network subscribers get all WWE pay-;per-view events -- including WrestleMania -- for just $9.99 a month.

OUR RESULTS

  • The WWE App has been downloaded more than 31 million times, and more than 60 percent of downloads were from international users in 220 countries.
  • WWE Network reached a record of 1.52 million average paid subscribers over the second quarter of 2016, which represented a 25% increase from the second quarter of 2015.
  • More than 650 million videos views have been watched through the WWE App since its launch in July 2012.
  • In October 2016, there were 2.6 million WWE App users (non-WWE Network), with 97 million page views and 7.8 million total video views (also non-WWE Network).
  • For the third quarter of 2016, our primary website, WWE.com and WWE App averaged more than 17.6 million unique monthly visitors worldwide, 289 million page views and 25.3 million video streams per month combined.
  • The U.S. English language version of WWE Network is also available, on an over-the-top basis, in more than 175 countries and territories, including Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain, and the Nordics, among others.
Screenshot_4.png

About WWE


About WWE


ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.

WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.