OUR OBJECTIVES

The Return Of WWE's Reality Show WWE Tough Enough To USA Network Introduced Viewers To One Of Our Most Ambitious And Interactive Digital Campaigns Yet. WWE's digital offerings for "Tough Enough" included a brand-new, multimedia-rich website, a fresh second-screen app for smartphones and tablets, and a first-time partnership with the award-winning Telescope to execute our live-voting platform.

Social integration was also at the heart of each of these offerings, from customized hashtags representing each contestant's video submission to live Periscopes from inside the "Tough Enough" barracks, giving viewers a truly immersive experience.