WRESTLEMANIA 31 SOCIAL & DIGITAL INITIATIVES

With its digital and social media initiatives for WrestleMania Week, WWE provided fans with unprecedented access to WWE Superstars and more WWE content than ever before, with special features and exclusives from WWE's partners in entertainment and Silicon Valley. These included...

WWE Superstars and Divas explore the sights and sounds of San Francisco during WrestleMania Week, as well as appearing on numerous television programs and appearances in San Jose at WrestleMania Axxess.

WRESTLEMANIA HOURLY UPDATES: WWE Hall of Famer Booker T, Renee Young, Byron Saxton and Corey Graves make their WrestleMania 31 predictions live from Levi's® Stadium as part of Live Updates broadcast all afternoon long on WWE Network and YouTube.


ESPN INTEGRATION: WWE partnered with ESPN to have Super Bowl winning football analyst Jon Gruden analyze one of the biggest matches at WrestleMania -- the Andre The Giant Memorial Battle Royal.


WRESTLEMANIA KICKOFF: The live WrestleMania Kickoff show, presented by MTN Dew Kickstart on WWE Network, was shown two hours prior to the event, streamed live on YouTube, Facebook, Twitter and other popular social networks. Hour two of the Kickoff show was only available on WWE Network. The show featured social messages from the WWE Universe all around the world.


WRESTLEMANIA TODAY: WWE Hall of Famer Ric Flair predicts the winner of Sting vs. Triple H at WrestleMania 31 on WrestleMania Today, our daily preview show broadcast from the floor of WrestleMania Axxess fan fest, live on WWE Network during WrestleMania week.


PRE-MATCH INTERVIEWS: Go behind the scenes as WWE NXT Superstar Hideo Itami prepares to take part in the Andre the Giant Memorial Battle Royal at his first WrestleMania.

POST-MATCH INTERVIEWS: Shortly after claiming the title, new WWE World Heavyweight Champion Seth Rollins talked about his plans to become Champion at WrestleMania 31.


WWE HALL OF FAME RED CARPET: WWE.com and WWE Network gave viewers a peek at all of the action and excitement on the red carpet for the 2015 WWE Hall of Fame Ceremony.


WRESTLEMANIA DIARY: "The Lunatic Fringe" Dean Ambrose takes WWE.com through his week of WrestleMania preparation to his whirlwind day at The Show of Shows, to his post-match recovery from a brutal tumble through a ladder.


WWE NXT COMES TO WRESTLEMANIA: The Superstars and Divas of WWE NXT -- WWE's developmental brand -- showed the world what they're all about, when they performed in front of a sold-out crowd in San Jose during WrestleMania 31 Week. At the time, it was the largest crowd to ever see a NXT Live Event, selling out the event in under 2 hours. 


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FACEBOOK "TRENDING" EXPERIENCE: WWE and Facebook partnered to create "Trending WrestleMania" -- a hub of photos, event and backstage videos and status updates from WWE, its Superstars, and the WWE Universe worldwide.  More than 25 million video views and 177 million impressions of WrestleMania-related content were generated through this portal.

Members of Facebook’s global policy and safety division also attended WWE’s Be a STAR (Show Tolerance And Respect) anti-bullying rally in San Jose, Calif., to offer details on the social network’s anti-cyberbullying tools.


VINE 360 at WWE HALL OF FAME: Twitter partnered with WWE to have their 360-degree selfie booth appear on the WWE Hall of Fame Red Carpet. This series of #Vine360 videos generated 6.6 million loops during WrestleMania Week.


WWE and SNAPCHAT: WWE partnered with SnapChat to curate backstage and user-generated content inside Levi's Stadium to recreate the atmosphere of WrestleMania for fans in a Story pushed to all users. More than 45,000 submissions were "snapped," earning more than 563 million total views. 


CROWDSOURCED MUSIC VIDEO: The WWE Universe reveals which Superstars and Divas they think "Will Rise" to the challenge at WrestleMania 31. Our fans from more than 40 countries submitted photos as part of this crowdsourced video project.


WRESTLEMANIA GOLF PRO-AM: Bedlam breaks out at the Half Moon Bay as The Miz, Kofi Kingston, Curtis Axel and more of your favorite Superstars and Divas take part in the annual WrestleMania Pro-Am Golf Tournament.


BIGGEST VIDEO GAME CHALLENGE: Before clashing for the Intercontinental Championship at WrestleMania 31, R-Truth and Stardust have a larger-than-life "WWE 2K15" confrontation on one of the massive video screens at Levi's® Stadium.


VIDEO GAME MATCH SIMULATIONS: 2K Sports' WWE 2K15 video game predicted all of the top matches at WrestleMania 31.


PRE-EVENT WORKOUT VIDEOS: How do you prepare for the match of your life? WWE.com's cameras granted exclusive access into top Superstars' pre-event workouts as they get ready for the Biggest Event of the Year.