WWE ON FACEBOOK
With more than 28.5 million likes, WWE’s Facebook Fan Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the flagship for WWE's network of Facebook Pages, with a combined following of 387 million total likes -- up 22% year-over-year.
WWE's network of Facebook Pages offers breaking news, insightful articles on Superstar & Divas, polling, contests and much more, making it a must-follow for any WWE fan.
The goal of WWE’s flagship Facebook Page is to offer one location for all of a WWE fan’s needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.
- If our Facebook followers want the latest exclusive backstage photos and news from John Cena, they can follow Cena's Facebook page (http://fb.me/johncena) for the best candid shots from Cena's Instagram and Twitter accounts, plus photos and videos from his latest matches, and updates on his newest merchandise.
- Want a preview of tonight's live WWE Monday Night Raw episode? Follow WWE Raw on Facebook for the latest updates and main event happenings.
- Want to become the next big WWE Superstar? Go to WWE's developmental program WWE NXT and WWE Performance Center Facebook Pages for details on how to make your dream come true.
In all, WWE's Facebook Page network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates created by the WWE Social Media team and the WWE Superstars and Divas themselves.
WWE ON TWITTER
WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars and Divas.
In addition to our more than 140 talent-run Twitter handles, WWE's flagship Twitter account (@WWE) offers live coverage of WWE's live TV shows WWE Monday Night Raw and WWE SmackDown, WWE's monthly pay-per-views, insightful features on Superstar & Divas, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any WWE fan.
WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar and Diva -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 119 million combined followers -- up 27% year-over-year.
By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally.
WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.
Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings.
WWE ON INSTAGRAM
Of all of WWE's social platforms, Instagram has seen the most user growth in 2015.
WWE's network of company and Superstar-run Instagram accounts have seen 9% monthly follower growth in 2015, now totaling a combined 49 million followers.
The goal of WWE's Instagram accounts is simple: provide a unique mix of candid photography from behind-the-scenes of WWE Live Events, as well as images from Superstars' travels around the world that captivates the WWE Universe's interest and imagination.
Along these lines, WWE's Instagram account has given our followers never-before-seen access behind WWE's biggest events of the year, including SummerSlam and WrestleMania. We also give an inside look into the training that goes on for WWE"s newest Superstars honing their craft at the WWE Performance Center in Orlando, Fla.