WWE ON TWITTER

WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars -- some of the most-followed athletes in the world on social media.

STRATEGY AND EXECUTION

In addition to our more than 140 Superstars' self-managed Twitter handles, WWE's flagship Twitter account (@WWE) offers live-tweet coverage of WWE's live TV shows WWE Monday Night Raw, WWE SmackDown Live and WWE's monthly pay-per-view events on WWE Network.

Also, WWE on Twitter provides video highlights from our programming, plus insightful features on our Superstars, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any member of the WWE Universe worldwide.

WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 144 million combined Twitter followers -- up 29% year-over-year.

By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally.

WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.

Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings. In addition to @WWE, we feature the voice of the WWE Universe during Raw and SmackDown Live on @WWEUniverse, which focuses on retweeting fans' best comments on the night's action, their fan meme creations and more.

All of this Twitter conversation is collected by the WWE Social Media Team for sentiment analysis on every segment of Raw and SmackDown Live, to provide information to our show writers on what storylines are resonating with our fans, and which ones are missing the mark.