WWE ON FACEBOOK
With more than 32.8 million likes, WWE’s Facebook Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the flagship for WWE's network of more than 120 Facebook Pages, with a combined following of 439 million total combined likes -- up 20% year-over-year.
WWE's network of Facebook Pages offers breaking news, video highlights, insightful articles on favorite Superstars, polling, contests and much more -- making it a must-follow for any WWE fan.
STRATEGY AND EXECUTION
The goal of WWE’s flagship Facebook Page is to offer one location for all of a WWE fan’s needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.
- If our Facebook followers want the latest exclusive backstage photos and news from 15-time World Champion John Cena, they can follow Cena's Facebook page (http://fb.me/johncena -- the most-followed Facebook Page for any active American athlete) for the best candid shots from Cena's Instagram, plus photos and videos from his latest matches, and updates on his newest merchandise.
- Want a preview of tonight's live WWE Monday Night Raw or SmackDown Live episode? Follow WWE Raw or SmackDown Live's Page on Facebook for the latest highlights, Facebook Live-streamed pre-show and main event happenings.
- Want to talk to your favorite Superstar and ask them a question? Join an exclusive Facebook Live session on that Superstar's Facebook Page and get inside their mind as they travel the world to our 320 Live Events a year.
- Want to become the next big WWE Superstar? Go to WWE's developmental program WWE NXT and WWE Performance Center Facebook Pages for details on how to make your dream come true.
In all, WWE's Facebook Page network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates curated by the WWE Social Media team and the WWE Superstars themselves via Facebook Mentions.