By bringing WWE to cable, closed-circuit television and pay-per-view, Vince McMahon revolutionized event programming for sports and entertainment decades ago and he continues to be a visionary today.
Once again, WWE has created a new way to engage fans with an extraordinary value proposition by strategically delivering WWE’s premium live content directly to fans in more than 180 countries with WWE Network, the first-ever 24/7 direct-to-consumer network delivered directly to fans through over-the-top digital distribution.
Featuring all WWE live pay-per-view events, WWE Network is the fastest growing digital subscription service that features groundbreaking original programming, reality shows, documentaries, classic matches and more than 6,000 hours of video on demand.
WWE Network is available on desktops and laptops via WWE.com. WWE Network is also available through the WWE App on: Amazon Fire TV and Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Apple TV; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; Xbox One and Xbox 360; LG Smart TVs; Panasonic Life+Screen Smart TVs; Sony internet connected TVs, Blu-ray Disc players and Blu-ray Home Theater systems; Samsung Smart TV devices, Blu-ray Players and Home Theater systems, TiVo and Windows 10.
The U.S. version of WWE Network is available on a direct-to-consumer basis in over 180 countries and territories, including the UK, Ireland, Japan, Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics, among others.
The popularity of WWE Network's content and affordable subscription model has paved the way to the network reaching a record of 1.52 million average paid subscribers over the second quarter 2016, which represented a 25% increase from the second quarter 2015.
The success of the WWE Network thus far illustrates the power of the WWE brand, showcases WWE’s potential to drive long-term growth and provide evidence that we are effectively executing our multi-platform content strategy.
OUR STRATEGY & EXECUTION
WWE Network’s content, including the company’s premier event, WrestleMania, in addition to other pay-per-views, original series and specials, have continued to drive viewer engagement.
WWE is adding more than 300 hours of original content to the network’s featured programming in 2016, and more than 1,500 hours of archival content, which resulted in an on-demand library of 6,000 hours, which is four times the amount of content hours (1,500) the network launched with in 2014.
This year, WWE Network launched Camp WWE in May to rave reviews. From WWE and Seth Green’s Stoopid Buddy Stoodios, this adult animated series centered on WWE Superstars and Legends when they were kids at their favorite summer camp owned by Vince McMahon. The series pushed the boundaries and showed fans a side of WWE they have never seen before.
WWE’s original series, SWERVED Season 2, premiered all nine 30-minute episodes on-demand on WWE Network on June 6, immediately following Monday Night Raw. This was the first time WWE Network did a binge release for a show on-demand. These two programs rank among the network’s original series to-date.
SWERVED, directed by Jeff Tremaine (Jackass, Bad Grandpa), is a half-hour series that combines the worlds of comedy and sports entertainment as WWE Superstars play hilarious pranks on the WWE Universe.
- WWE Network reached a record 1.82 million total subscribers following WrestleMania (April 4). WWE Network had 1.52 million average paid subscribers as of the end of the second quarter 2016, which represented a 25% increase from the second quarter 2015.
- WWE Network is the 5th most-popular OTT digital entertainment service, by number of paid subscribers, trailing only Netflix, Hulu, Amazon Video and MLB.TV. (Source: Parks Associates)
- During WrestleMania Week, WWE Network featured 19 hours of prime-time, premier programming and subscribers watched nearly 22 million hours of content, averaging 12 hours per subscriber.