By bringing WWE to cable, closed-circuit television and pay-per-view, Vince McMahon revolutionized event programming for sports and entertainment decades ago and he continues to be a visionary today.
Once again, WWE has created a new way to engage fans with an extraordinary value proposition by strategically delivering WWE’s premium live content directly to fans in more than 180 countries with WWE Network, the first-ever 24/7 direct-to-consumer network delivered directly to fans through over-the-top digital distribution.
Featuring all WWE live pay-per-view events, WWE Network is the fastest growing digital subscription service that features groundbreaking original programming, reality shows, documentaries, classic matches and over 6,000 hours of video on demand.
WWE Network is available on desktops and laptops via WWE.com. WWE Network is also available through the WWE App on: Amazon Fire TV and Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Apple TV; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; Xbox One and Xbox 360; LG Smart TVs; Panasonic Life+Screen Smart TVs; Sony internet connected TVs, Blu-ray Disc players and Blu-ray Home Theater systems; Samsung Smart TV devices, Blu-ray Players and Home Theater systems, TiVo and Windows 10.
The U.S. version of WWE Network is available on a direct-to-consumer basis in over 180 countries and territories, including the UK, Ireland, Japan, Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain and the Nordics, among others.
The popularity of WWE Network's content and affordable subscription model has paved the way for WWE Network subscribers increasing 24% from the third quarter 2015 to a record 1.46 million average paid subscribers over the third quarter 2016. In the third quarter, WWE Network subscription revenue also increased 18% to $42.8 million from $36.4 million in the prior year quarter.
According to a 2016 Parks Associates study, WWE Network has the second highest “Net Promoter Score (NPS)” among major OTT video services in the U.S., only behind Netflix – WWE has the second highest rating for subscribers likely to recommend the service. An NPS that is positive (i.e. higher than zero) is felt to be good, and an NPS of +50 is excellent. WWE comes in around +30 and Netflix is at approximately +40.
WWE Network is the 5th most-popular OTT digital entertainment service, by number of paid subscribers, trailing only Netflix, Hulu, Amazon Video and MLB.TV. (Source: Parks Associates)
WWE Network’s content including the company’s premier event, WrestleMania, other pay-per-views, original series, NXT Takeover, and specials continue to drive viewer engagement.
WWE is on pace to add more than 300 hours of original content to the network’s featured programming in 2016, and more than 2,500 hours of archival content , which would result in an on-demand library of over 7,000 hours at year-end 2016 - over four times the amount of content hours (1500) when the network started in 2014.
OUR STRATEGY & EXECUTION
WWE Network’s content, including the company’s premier event, WrestleMania, in addition to other pay-per-views, original series and specials, have continued to drive viewer engagement.
WWE is adding more than 300 hours of original content to the network’s featured programming in 2016, and more than 1,500 hours of archival content, which resulted in an on-demand library of 6,000 hours, which is four times the amount of content hours (1,500) the network launched with in 2014.
This year, WWE Network launched Camp WWE in May to rave reviews. From WWE and Seth Green’s Stoopid Buddy Stoodios, this adult animated series centered on WWE Superstars and Legends when they were kids at their favorite summer camp owned by Vince McMahon. The series pushed the boundaries and showed fans a side of WWE they have never seen before.
WWE’s original series, SWERVED Season 2, premiered all nine 30-minute episodes on-demand on WWE Network on June 6, immediately following Monday Night Raw. This was the first time WWE Network did a binge release for a show on-demand. These two programs rank among the network’s original series to-date.
SWERVED, directed by Jeff Tremaine (Jackass, Bad Grandpa), is a half-hour series that combines the worlds of comedy and sports entertainment as WWE Superstars play hilarious pranks on the WWE Universe.
OUR RESULTS & HIGHLIGHTS
- WWE Network subscription revenue increased 18% to $42.8 million from $36.4 million in the prior year quarter based on a 24% year-over-year increase in average paid subscribers to 1.46 million.Network revenues, which include revenue generated by WWE Network and pay-per-view, increased 10% to $45.1 million.
- WWE continued to increase the global subscriber base of WWE Network, as measured on a year-over-year basis, with launches over the trailing 12 months in five countries including Germany and Japan.
- WWE Network had 1.44 million total paid subscribers at the end of the third quarter, which represented a 17% increase from September 30, 2015. WWE Network had 1.07 million U.S. paid subscribers and 373,000 international paid subscribers at quarter-end.
- WWE Network content, including pay-per-views, original series, NXT Takeover, and specials have continued to drive viewer engagement. During the quarter, the Company introduced compelling new content for WWE Network, including NXT Takeover Brooklyn III, Holy Foley!, WWE Draft Center Live, and Cruiserweight Classic, a ten-week global tournament.
- This year WWE has continued to develop exciting new content for WWE Network, including Camp WWE (May), Swerved Season 2 (June) and Holy Foley! (August)
- WWE Network reached a record 1.82 million total subscribers following WrestleMania (April 4). During WrestleMania Week, WWE Network featured 19 hours of prime-time, premier programming, and subscribers watched nearly 22 million hours of content, averaging 12 hours per subscriber. This is a 39% increase from March 30, 2015, the day after WrestleMania last year.
- The second season of Swerved was released in its entirety on WWE Network on June 6, coinciding with the Network’s new auto play feature, which allows subscribers to watch sequential series episodes automatically.
- Overall, subscribers have watched 150+M hours of content in 2016 across all WWE Network shows. In 2015, WWE Network subscribers watched 256M hours – or 188 hours per household, ranking behind only broadcast networks CBS, Univision, ABC and NBC.
- The popularity of WWE Network's content and affordable subscription model paved the way to the network reaching a record of 1.52 million average paid subscribers over the second quarter 2016, which represented a 25% increase from the second quarter 2015.
- The Network also averaged 1.29 million paid subscribers over the first quarter 2016, which represented a 39% increase from the first quarter 2015, and reached 1.47 million total subscribers at quarter-end.
- WWE’s original series, Swerved Season 2, premiered all nine half hour long episodes on-demand on WWE Network in June, the first time WWE Network did a binge release for a show on-demand.