STRATEGY AND IMPLEMENTATION
The WWE Digital Team aimed to create a stellar user experience by remaining laser-focused on UX/UI throughout the process of developing the enhanced WWE App. It was crucial for us to ensure that WWE fans could effortlessly navigate back and forth from WWE Network streaming video to WWE.com’s digital content offerings through an intuitive multi-tabbed design.
With a simple swipe, WWE App users can scroll through a feed of the latest content from WWE.com, or quickly navigate to WWE Network’s linear feed and nearly 3,000 hours of video-on-demand.
Part of the WWE App, WWE Network is the first-ever 24/7 direct-to-consumer network delivered to fans through over-the-top digital distribution. Featuring all 12 WWE live pay-per-view events, WWE Network features groundbreaking original programming, reality shows, documentaries, classic matches and much, much more. The overall success of the WWE App helped pave the way to a 79% year-over-year growth in WWE Network total subscribers – now at more than 1.3 million and counting.
One of the WWE App’s other integral sections is the WWE Events browser, which allows fans to explore WWE’s full schedule of events around the globe, find out which Superstars will be in action, set reminders, and even order tickets with just a few taps from their smartphone or tablet.
The WWE App also provides instant access to WWE fans’ favorite Superstars, Divas and Legends, with vibrant profiles that include extensive career milestones, biographies, video highlights and Twitter feeds. If they want to outfit themselves like their favorite Superstars, WWE fans then have the opportunity to order official merchandise through the integrated WWE Shop experience.
Furthermore, the WWE App’s users were granted the ability to cast votes to determine the actual content of programming in real time. This happened on numerous occasions in 2015, the most noteworthy of which was The Slammy Awards, WWE’s annual, televised awards ceremony.
During the program on USA Network (aired on Dec. 21, 2015), users voted in real-time on the WWE App to determine the winner in each and every category. Award winners were announced on stage during the live program, mere moments after WWE App votes were tallied throughout the night.