WRESTLEMANIA 31 SOCIAL & DIGITAL INITIATIVES
With its digital and social media initiatives for WrestleMania Week, WWE provided fans with unprecedented access to WWE Superstars and more WWE content than ever before, with special features and exclusives from WWE's partners in entertainment and Silicon Valley. These included...
FACEBOOK "TRENDING" EXPERIENCE: WWE and Facebook partnered to create "Trending WrestleMania" -- a hub of photos, event and backstage videos and status updates from WWE, its Superstars, and the WWE Universe worldwide. More than 25 million video views and 177 million impressions of WrestleMania-related content were generated through this portal.
Members of Facebook’s global policy and safety division also attended WWE’s Be a STAR (Show Tolerance And Respect) anti-bullying rally in San Jose, Calif., to offer details on the social network’s anti-cyberbullying tools.
VINE 360 at WWE HALL OF FAME: Twitter partnered with WWE to have their 360-degree selfie booth appear on the WWE Hall of Fame Red Carpet. This series of #Vine360 videos generated 6.6 million loops during WrestleMania Week.
WWE and SNAPCHAT: WWE partnered with SnapChat to curate backstage and user-generated content inside Levi's Stadium to recreate the atmosphere of WrestleMania for fans in a Story pushed to all users. More than 45,000 submissions were "snapped," earning more than 563 million total views.