Many WWE fans have wondered what it would be like to roam around backstage at a WWE event. WWE’s first ever Interactive Adventure made that possible as users were thrust into the role of the new assistant who was tasked with finding WWE Superstar Dolph Ziggler’s cellphone. For the first time, WWE fans were given a first-person perspective of the locker room drama of WWE.
STRATEGY AND EXECUTION
The efforts of 21 WWE performers, along with a team of writers, producers and editors, came together for this ambitious project that wove together 15 unique videos to create a seamless journey through WWE’s locker room.
Employing creative use of YouTube’s annotation, along with unique first-person cinematography, the series raised the stakes of a typical video by turning it into a game. Users had to solve riddles and decide which personalities they wanted to trust in order to complete their task. If they were wrong, they were given the opportunity to start over again, leading to a richer experience along with added views.