Led by WWE Chief Brand officer Stephanie McMahon, WWE utilized its global assets including WWE Network, TV, Live Events, and digital and social media to raise awareness and funds for Connor’s Cure.
To date, WWE has raised more than $850,000 for Connor’s Cure and the Children’s Hospital of Pittsburgh. WWE raised more than $200,000 and generated over 1 billion media impressions during Pediatric Cancer Awareness Month this September.
Additional campaign results can be found below:
- WWE generated nearly $2.7 million (in-kind media, earned media and activation support) in support of Connor’s Cure and Pediatric Cancer Awareness Month.
- WWE’s first-ever Tribbon campaign, encouraging the WWE Universe (fan base) to “Go Gold” resulted in nearly 140,000 people “Going Gold” for Connor’s Cure and Pediatric Cancer Awareness Month, generating more than 677 million impressions socially.
- Additionally, WWE generated more than 46 million impressions during the cross-promotion with Ellen Degeneres’s #JustKeepDancing initiative.
- Connor’s Cure social promotion was one of the most engaging WWE campaigns to date with 827K engagements across all platforms. On their own, WWE fans engaged with Connor’s Cure by posting pictures with the bracelet, photo montages and personalized art that they created and shared.
- WWE sold nearly 17,000 bracelets in the month of September through WWEshop.com and in-venue sales raising $84,000 in funds.
- Nearly 10 million viewers were reached through broadcast support, including announcer mentions, lower thirds, packages and airings of WWE-produced PSAs during the month of September.
- An additional 50,000 viewers were reached through WWE Network during the month of September .
- An additional 165,000 people were exposed to PSA’s through all 18 live events in the month of September.
- WWE.com and WWECommunity.com digital media efforts generated nearly 5 million impressions.
- 5 million people were reached through WWE’s Times Square Billboard advertisements that ran 14 times during the month of December.