Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE Universe to celebrate the biggest event of the year, available worldwide on pay-per-view and WWE Network, our OTT streaming and on-demand network.
The goal of WWE’s social and digital campaign around WrestleMania 31, held March 29, 2015 at Levi's Stadium in Santa Clara, Calif., was to highlight the sights, sounds and beauty of Northern California's Bay Area, as well as showcase the energy and passion of the global WWE Universe attending our annual flagship event from all corners of the globe.
WWE Network unveiled an expanded programming lineup for WrestleMania Week, which included a daily live WrestleMania Today preview show filmed live at our fan festival, WrestleMania Axxess.
The lineup also included the 2015 WWE Hall of Fame Induction Ceremony and Red Carpet pre-show, plus live-streamed hourly updates and two-hour WrestleMania 31 Kickoff show, concluding with WrestleMania 31 itself, all live from Levi's Stadium.
All of the live programming on WWE Network included live social integration, with Twitter ticker displays during the shows, featuring selected tweets from our WWE Universe worldwide using #WrestleMania hashtag.