INTRODUCING AUSTIN CREED
Austin Creed — known to WWE television audiences as WWE Superstar Xavier Woods of the wildly popular New Day — is the charismatic and energetic host of WWE’s YouTube gaming channel UpUpDownDown. As good at mashing buttons as he is at smashing opponents, Creed emcees the bulk of the channel’s six weekly videos, including the popular “Gamer Gauntlet” where he battles fellow WWE Superstars in video games instead of in the ring.
Launched in June 2015, UpUpDownDown has received more than 75 million total views thanks in large part to Creed’s hilarious interactions with his fellow grapplers. Creed’s deep knowledge of gaming has allowed the channel to reach a crossover audience of both sports-entertainment supporters and hardcore gamers while attracting new fans who discovered WWE through Creed’s infectious videos.
Doubly impressive about Creed’s work on the channel is his ability to juggle his full-time WWE schedule while recording videos for the channel itself. WWE Superstars are on the road for roughly 300 days a year, yet Creed still finds time to put the show together in the locker room during WWE Live Events, while bringing quality guests and interacting with the channel’s large fan-base on social media.
Creed’s frenetic energy and enthusiasm while on-screen is contagious and is without question a direct correlation to UpUpDownDown’s 920,000+ subscribers and sponsorships with major brands like General Mills.
For these reasons and so many more, he would be a perfect selection for a Performance & Craft: Web Personality/Host finalist in the 2017 Webby Awards.