Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE Universe to celebrate the biggest event of the year, available worldwide on pay-per-view and WWE Network, our OTT streaming and on-demand network.
The goal of WWE’s social and digital campaign around WrestleMania 31, held March 29, 2015 at Levi's Stadium in Santa Clara, Calif., was to highlight the sights, sounds and beauty of Northern California's Bay Area, as well as showcase the energy and passion of the global WWE Universe attending our annual flagship event from all corners of the globe.
WWE Network unveiled an expanded programming lineup for WrestleMania Week, which included a daily live WrestleMania Today preview show filmed live at our fan festival, WrestleMania Axxess.
The lineup also included the 2015 WWE Hall of Fame Induction Ceremony and Red Carpet pre-show, plus live-streamed hourly updates and two-hour WrestleMania 31 Kickoff show, concluding with WrestleMania 31 itself, all live from Levi's Stadium.
All of the live programming on WWE Network included live social integration, with Twitter ticker displays during the shows, featuring selected tweets from our WWE Universe worldwide using #WrestleMania hashtag.
With its digital and social media initiatives for WrestleMania Week, WWE provided fans with unprecedented access to WWE Superstars and more WWE content than ever before, with special features and exclusives from WWE's partners in entertainment and Silicon Valley. These included...
FACEBOOK "TRENDING" EXPERIENCE: WWE and Facebook partnered to create "Trending WrestleMania" -- a hub of photos, event and backstage videos and status updates from WWE, its Superstars, and the WWE Universe worldwide. More than 25 million video views and 177 million impressions of WrestleMania-related content were generated through this portal.
Members of Facebook’s global policy and safety division also attended WWE’s Be a STAR (Show Tolerance And Respect) anti-bullying rally in San Jose, Calif., to offer details on the social network’s anti-cyberbullying tools.
VINE 360 at WWE HALL OF FAME: Twitter partnered with WWE to have their 360-degree selfie booth appear on the WWE Hall of Fame Red Carpet. This series of #Vine360 videos generated 6.6 million loops during WrestleMania Week.
WWE and SNAPCHAT: WWE partnered with SnapChat to curate backstage and user-generated content inside Levi's Stadium to recreate the atmosphere of WrestleMania for fans in a Story pushed to all users. More than 45,000 submissions were "snapped," earning more than 563 million total views.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.
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