In the world of WWE, the show doesn’t end once the final bell rings. The conflicts and controversies continue across WWE’s digital media platforms, which operate 24/7.
Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE’s flagship website and App, WWE’s hugely popular YouTube channel, and WWE's social media channels on a daily basis.
WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's Social Team delivers.
With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our Social Team has the rare ability to shoot a video at a Live Event in London, send it back to Connecticut and post it to WWE’s multiple digital and social platforms in a matter of minutes to a majority of WWE's half a billion combined social media followers..
It’s this type of seamless integration that has made our Social and Digital Teams the industry standard.
In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns platforms such as Facebook, Twitter, Instagram, YouTube, and Periscope — among many others — into essential components for WWE's comprehensive sports-entertainment experience.
Our Social Team content creators collaborate seamlessly while stationed in all corners the globe. From the locker room of any one of 320 Live Events around the world, to the first floor of our corporate headquarters in Stamford, Conn., passionate producers provide up-to-the minute show coverage for all of WWE’s major events, create content with original video and photos, chronicle WWE’s community outreach programs, support our flagship network and so much more.
During every live televised event, and continuing throughout the week surrounding these events, WWE's team of content editors and social media producers strive to keep WWE fans consistently engaged with the latest happenings on our programming..
Before an event takes place, you can watch free action-packed matches on our pre-shows which are streamed live across all our digital platforms.
The live coverage continues throughout each event with video highlights and exclusive interviews with talent that you can only see on Facebook, and then continues after the event with post-show content exclusive to WWE Network or WWE.com.
Our Social Team is also quick to react to emerging trends by publishing in-demand content surrounding both our talent and celebrities in the realm of pop culture. We present our TV Creative Writing team with overnight updates on social sentiment on the segments that air on RAW and SmackDown, as well as the latest social media meme content and buzzworthy news.
Because of this, only in WWE can an impromptu, off-the-cuff Twitter war between a WWE talent (Stardust) and a star from another network's TV show (Stephen Amell from "Arrow") evolve organically into a match at one of WWE's biggest events of the year (SummerSlam).
Or see one celebrity's love for WWE become a focal point of a major SummerSlam storyline. ("Daily Show" host Jon Stewart, host of WWE SummerSlam in Brooklyn, NY), continuing on to WWE Raw the next evening..
Follow WWE on the Snapchat App on iTunes or Android for exclusive photos of our Superstars and Divas.
With more than 28.5 million likes, WWE’s Facebook Fan Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the flagship for WWE's network of Facebook Pages, with a combined following of 387 million total likes -- up 22% year-over-year.
WWE's network of Facebook Pages offers breaking news, insightful articles on Superstar & Divas, polling, contests and much more, making it a must-follow for any WWE fan.
The goal of WWE’s flagship Facebook Page is to offer one location for all of a WWE fan’s needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.
In all, WWE's Facebook Page network allows our worldwide fan base to get the latest updates in the way they choose, from the WWE news sources they prefer, in both an informative and entertaining way via content and updates created by the WWE Social Media team and the WWE Superstars and Divas themselves.
WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars and Divas.
In addition to our more than 140 talent-run Twitter handles, WWE's flagship Twitter account (@WWE) offers live coverage of WWE's live TV shows WWE Monday Night Raw and WWE SmackDown, WWE's monthly pay-per-views, insightful features on Superstar & Divas, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any WWE fan.
WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE and WWE NXT Superstar and Diva -- controlled personally by the talent themselves -- and 36 WWE-controlled accounts that cover TV programs, initiatives and sub-brands. These accounts have more than 119 million combined followers -- up 27% year-over-year.
By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally.
WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.
Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings.
Of all of WWE's social platforms, Instagram has seen the most user growth in 2015.
WWE's network of company and Superstar-run Instagram accounts have seen 9% monthly follower growth in 2015, now totaling a combined 49 million followers.
The goal of WWE's Instagram accounts is simple: provide a unique mix of candid photography from behind-the-scenes of WWE Live Events, as well as images from Superstars' travels around the world that captivates the WWE Universe's interest and imagination.
Along these lines, WWE's Instagram account has given our followers never-before-seen access behind WWE's biggest events of the year, including SummerSlam and WrestleMania. We also give an inside look into the training that goes on for WWE"s newest Superstars honing their craft at the WWE Performance Center in Orlando, Fla.
With six hours of original televised programming each week, WWE's YouTube channel allows our worldwide fan base to catch up on match highlights, and enjoy original content and series from their favorite Superstars, Divas and WWE announcers.
The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways, and allows WWE to extend evolving storylines to a second medium. This is in addition to the hours of WWE TV episode highlights added to the channel every month.
In addition to original series, WWE on YouTube presents monthly pay-per-view Kickoff shows, live and streaming free. These programs provide free in-ring action, exclusive interviews with WWE Superstars and Divas, as well as social interaction around the night's pay-per-view event.
This amazing curated collection of action, comedy, variety and sports-entertainment history has made WWE on YouTube one of the platform's most-subscribed-to, most-viewed entertainment channels.
With more than 8 billion video views in 2015, WWE is the No. 1 Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.
In addition, WWE on YouTube has more than 9.4 million subscribers, which is more than MLB, NHL, ESPN, NASCAR, MLS and NBC Sports YouTube channels COMBINED.
In August 2015, WWE was the most-viewed YouTube channel, with more than 456 million views, topping previous top attractions Buzzfeed, Taylor Swift and The Ellen Show. (Sources: OpenSlate & TubeFilter). This was fueled by original content and highlights from WWE's summer extravaganza, SummerSlam. involving event host Jon Stewart, and star of "Arrow" Stephen Amell. (highlights below)
In addition to highlight videos from WWE's popular television series, WWE Monday Night Raw, WWE SmackDown and WWE NXT, our Superstars are featured in a variety of weekly series, seen only on our YouTube channel.
WWE's senior announcer Michael Cole discusses pressing issues in the WWE Universe with key Superstars involved in top storylines on our weekly programming.
Explore the unexpected as artist Rob Schamberger brings WWE Superstars to life from the WWE in-ring canvas to his art canvas.
Pick any devastating maneuver in WWE history, and enjoy the rush as WWE.com gives you 30 seconds of high-impact action.
WWE on YouTube curates special packages of videos around momentous events. Above, the playlist shown details the secret arrival and debut of new WWE Superstar AJ Styles at Royal Rumble, complete with confidential interview given before his debut in the 30-man Royal Rumble Match.
Right after the TV cameras on WWE NXT, Raw, SmackDown and pay-per-view events fade to black, the Backstage Fallout cameras fire up, with exclusive interviews with WWE Superstars about the night's action.
WWE.com chooses the Top 10 of almost anything in WWE history, from the best matches, moments, and Superstars, narrowing down to the best of the best.
See how WWE's award-winning composer Jim Johnston creates iconic WWE Superstar themes. In this very popular series, Johnston has revealed the inspiration behind themes for The Rock, Triple H, Undertaker, Randy Orton and D-Generation X.
Every week, host Kyle Edwards digs deep into the WWE archives to find the "Five Things" you didn't know about your favorite Superstars and events.
Here are WWE on YouTube's most-popular video clips and highlights for 2015.
WWE on YouTube has more than 9.4 million subscribers, which is more than MLB, NHL, ESPN, NASCAR, MLS and NBC Sports YouTube channels COMBINED.
In August 2015, WWE was the most-viewed YouTube channel, with more than 456 million views, topping previous top attractions Buzzfeed, Taylor Swift and The Ellen Show. (Sources: OpenSlate & TubeFilter). This was fueled by original content and highlights from WWE's summer extravaganza, SummerSlam. involving event host Jon Stewart, and star of "Arrow" Stephen Amell.
2015 Cynopsis Sports Leaderboard Honoree
Cynopsis Media, December 2015
WWE's reality series "WWE Tough Enough" was honored as one of the top
Sports Social Media Campaigns of 2015, along with top brands such as
Buffalo Wild Wings, ESPN, FedEx, NBA, NHL, PGA Tour, Showtime, Turner Sports and US Soccer.
2015 Cynopsis Digital Hall of Distinction Inductee
Cynopsis Media, November 2015
WWE joined A&E Networks and Cartoon Network in the 2015 Inaugural Class of the
Cynopsis Hall of Distinction, honoring continued digital and social media excellence.
2015 Cynopsis Digital Model D Awards
Cynopsis Media, November 2015
HONORABLE MENTION: Digital Consumer Brand: WWE
HONORABLE MENTION: Live Show - Solo Event: WWE WrestleMania 31
HONORABLE MENTION: Over-The-Top Content Service: WWE Network
HONORABLE MENTION: YouTube Original Channel: WWE on YouTube
2015 CLIO Sports Awards
CLIO Sports, August 2015
GOLD TROPHY WINNER: WWE App w/ WWE Network - Product/Service - Apps
SILVER TROPHY WINNER: WWE Social Team - Teams - Social Media
2015 Cynopsis Sports Media Awards
Cynopsis Media, April 2015
WINNER: Overall Social Media Excellence, WWE
WINNER: Over-The-Top (OTT) Content Service - WWE Network
HONORABLE MENTION: Live Coverage of Sporting Event - WWE WrestleMania 30
2015 CableFAX Digital Awards
CableFAX, March 2015
WINNER: Social Media Dream Team, WWE
WINNER: App (Smartphone), WWE Network & WWE App
HONORABLE MENTION: Best Use of Facebook, WWE
HONORABLE MENTION: Best Use of Twitter, WWE
HONORABLE MENTION: Social Media Campaign, WrestleMania 30
HONORABLE MENTION: Digital Marketing Campaign, WrestleMania 30
HONORABLE MENTION: App (Tablet), WWE Network & WWE App
HONORABLE MENTION: Social Good Campaign, Courage. Conquer. Cure.
2015 Webby Awards
International Academy of Digital Arts and Sciences, April 2015
PEOPLE'S VOICE FINALIST: Mobile Sites and Apps: Entertainment – WWE Network & The WWE App
HONOREE: Overall Social Presence – WWE
HONOREE: Social Content & Marketing, Entertainment – WWE
HONOREE: Social Content & Marketing, Events – WWE WrestleMania 30
HONOREE: Online Film & Video, Entertainment – WWE Network
HONOREE: Mobile Sites and Apps: Best Streaming Video – WWE Network & The WWE App
HONOREE: Mobile Sites and Apps: Best Practices – WWE Network & The WWE App
2015 W3 Awards
Academy of Interactive and Visual Arts, September 2015
GOLD AWARD WINNER: The WWE App w/ WWE Network (Mobile Applications - Entertainment)
GOLD AWARD WINNER: The WWE App w/ WWE Network (Mobile Applications - Sports)
SILVER AWARD WINNER: WWE WrestleMania 30 (Social Content & Marketing - Entertainment)
SILVER AWARD WINNER: WWE WrestleMania 30 (Social Content & Marketing - Sports)
SILVER AWARD WINNER:: WWE Social Media (Social Features - Social Presence)
SILVER AWARD WINNER: WWE on YouTube (Social Content & Marketing - Sports)
SILVER AWARD WINNER: WWE on Twitter (Social Content & Marketing - Entertainment)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Apps/Sites - Media Streaming)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Features - Best Streaming Video)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Features - Integrated Mobile Experience)
SILVER AWARD WINNER: WWE Network (General Website Categories - Media Streaming)
SILVER AWARD WINNER: WWE Network (General Website Categories - Entertainment)
SILVER AWARD WINNER: WWE Network (General Website Categories - Sports)
SILVER AWARD WINNER: WWE Network (Website Features - Structure and Navigation)
SILVER AWARD WINNER: WWE Network (Website Features - Video or Motion Graphics)
SILVER AWARD WINNER: WWE Network (Website Features - Visual Appeal)
SILVER AWARD WINNER: WWE Network (Video Channels and Networks - Entertainment)
SILVER AWARD WINNER: WWE Network (Video Channels and Networks – Variety)
SILVER AWARD WINNER: Boogeyman scares WWE HQ(Online Video - Viral)
SILVER AWARD WINNER: WWE Tough Enough (General Website Categories - Entertainment
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.
The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.