From the announcement of WWE Tough Enough's return, was positioned as the primary information center about the series, along with the companion WWE Tough Enough App.

In addition, the show's social media accounts on Twitter, Facebook, Instagram and Periscope encouraged audition submissions, provided video highlights and exclusive photos, as well as a voting channel for live in-show eliminations every week. WWE Tough Enough's social channels had more than 1.1 million social media followers combined in just five months of operation.