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Overview


Overview


OVERVIEW

The goal of the WWE App with WWE Network is twofold: to provide a best-in-class entertainment platform for more than 1.2 million WWE Network subscribers to watch 24/7-streaming, original programming, and to also deliver free, multimedia-rich content such as breaking news, video playlists and photo galleries, fed immediately from WWE.com right into the palm of the WWE Universe.  

WWE has created a new way to engage fans with an extraordinary value proposition by strategically delivering WWE's premium live content directly to fans in 170 countries with WWE Network, the first-ever 24/7 direct-to-consumer network delivered directly to fans through over-the-top digital distribution.

In 2015, the WWE digital team tackled the ambitious goal of creating a seamless dual-gateway in order to accomplish both purposes, with one entry point specifically for WWE Network subscribers, and one entry point for all WWE fans to consume the latest content.

It became easier than ever for fans to stay tapped into the pulse of the WWE Universe with a completely redesigned WWE App home screen for smartphones and tablets. In addition to accessing a seemingly endless feed of WWE videos, news and thousands of photos, fans also use the WWE App as an exclusive portal to WWE Network – a 24/7 streaming service with both scheduled programming and a massive, on-demand video library.

The official WWE App is available for the following devices: Android smartphones and tablets, Apple iPad®, iPhone®, iPad® Mini and Kindle Fire.

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Strategy


Strategy


STRATEGY AND IMPLEMENTATION

Check out the new reality series and live shows that arrived on WWE Network this fall.

The WWE Digital Team aimed to create a stellar user experience by remaining laser-focused on UX/UI throughout the process of developing the enhanced WWE App. It was crucial for us to ensure that WWE fans could effortlessly navigate back and forth from WWE Network streaming video to WWE.com’s digital content offerings through an intuitive multi-tabbed design.

With a simple swipe, WWE App users can scroll through a feed of the latest content from WWE.com, or quickly navigate to WWE Network’s linear feed and nearly 3,000 hours of video-on-demand.

Part of the WWE App, WWE Network is the first-ever 24/7 direct-to-consumer network delivered to fans through over-the-top digital distribution.  Featuring all 12 WWE live pay-per-view events, WWE Network features groundbreaking original programming, reality shows, documentaries, classic matches and much, much more. The overall success of the WWE App helped pave the way to a 79% year-over-year growth in WWE Network total subscribers – now at more than 1.3 million and counting.

One of the WWE App’s other integral sections is the WWE Events browser, which allows fans to explore WWE’s full schedule of events around the globe, find out which Superstars will be in action, set reminders, and even order tickets with just a few taps from their smartphone or tablet.

The WWE App also provides instant access to WWE fans’ favorite Superstars, Divas and Legends, with vibrant profiles that include extensive career milestones, biographies, video highlights and Twitter feeds. If they want to outfit themselves like their favorite Superstars, WWE fans then have the opportunity to order official merchandise through the integrated WWE Shop experience.

Furthermore, the WWE App’s users were granted the ability to cast votes to determine the actual content of programming in real time. This happened on numerous occasions in 2015, the most noteworthy of which was The Slammy Awards, WWE’s annual, televised awards ceremony.

During the program on USA Network (aired on Dec. 21, 2015), users voted in real-time on the WWE App to determine the winner in each and every category. Award winners were announced on stage during the live program, mere moments after WWE App votes were tallied throughout the night.

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Results


Results


WWE Network subscribers get all 12 WWE pay-;per-view events -- including WrestleMania -- for just $9.99 a month.

WWE Network subscribers get all 12 WWE pay-;per-view events -- including WrestleMania -- for just $9.99 a month.

OUR RESULTS

  • The WWE App has been downloaded more than 23.6 million times61 percent of which were international downloads from users in 220 countries.
  • More than 500 million videos views have been watched through the WWE App since its launch in July 2012.
  • In October 2015, there were 4.6 million daily WWE App users (non-WWE Network), with 133 million page views and 9.7 million total video views (also non-WWE Network).
  •  In the third quarter of 2015, WWE Network total subscribers increased 79% to more than 1.3 million from the third quarter of 2014; average paid subscribers increased 7% to more than 1.2 million from the second quarter of 2015.
  •  For the third quarter of 2015, our primary website, WWE.com and WWE App, averaged more than 20.5 million unique monthly visitors worldwide, 418.9 million page views and 39.7 million video streams per month.
  • The U.S. English language version of WWE Network is also available, on an over-the-top basis, in more than 175 countries and territories, including Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain, and the Nordics, among others.
  • In December 2015, more than 1.3 million votes were cast inside the WWE App during the live, three-hour Slammy Awards program on USA Network, with more than one million unique users engaging on the platform during the show.
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Network Demo


Network Demo


WWE NETWORK DEMO

For your consideration, WWE has included a WWE Network demonstration login and password with our digital entry for you to try out WWE Network on the WWE App or your XBOX, PlayStation, Apple TV or Roku, to sample WWE Network's video streaming capabilities and quality for yourself. 

Login e-mail: wwenetworkdemo@gmail.com
Password: ForTheJudges!

CLICK HERE TO DOWNLOAD THE WWE APP ON ITUNES
CLICK HERE TO DOWNLOAD THE WWE APP ON ANDROID

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Awards & Honors


Awards & Honors


Former WWE World Heavyweight Champion Seth Rollins accepts the 2015 WWE Slammy Award for Superstar of the Year, as voted on by the WWE Universe during WWE Monday Night Raw on Dec. 21, 2015. 

Former WWE World Heavyweight Champion Seth Rollins accepts the 2015 WWE Slammy Award for Superstar of the Year, as voted on by the WWE Universe during WWE Monday Night Raw on Dec. 21, 2015. 

2015 AWARDS & HONORS
FOR WWE APP WITH WWE NETWORK

2015 Cynopsis Digital Hall of Distinction Inductee
Cynopsis Media, November 2015

WWE joined A&E Networks and Cartoon Network in the 2015 Inaugural Class of the
Cynopsis Hall of Distinction, honoring continued digital and social media excellence.

2015 Cynopsis Digital Model D Awards
Cynopsis Media, November 2015

HONORABLE MENTION: Over-The-Top Content Service: WWE Network

2015 CLIO Sports Awards
CLIO Sports, August 2015

GOLD TROPHY WINNER: WWE App w/ WWE Network - Product/Service - Apps

2015 Cynopsis Sports Media Awards
Cynopsis Media, April 2015

WINNER: Over-The-Top (OTT) Content Service - WWE Network

2015 CableFAX Digital Awards
CableFAX, March 2015

WINNER: App (Smartphone), WWE Network & WWE App
HONORABLE MENTION: App (Tablet), WWE Network & WWE App

2015 Webby Awards
International Academy of Digital Arts and Sciences
, April 2015
PEOPLE'S VOICE FINALIST: Mobile Sites and Apps: Entertainment – WWE Network & The WWE App  
HONOREE: Mobile Sites and Apps: Best Streaming Video – WWE Network & The WWE App
HONOREE: Mobile Sites and Apps: Best Practices – WWE Network & The WWE App

2015 W3 Awards
Academy of Interactive and Visual Arts, 
September 2015
GOLD AWARD WINNER: The WWE App w/ WWE Network (Mobile Applications - Entertainment)
GOLD AWARD WINNER: The WWE App w/ WWE Network (Mobile Applications - Sports)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Apps/Sites - Media Streaming)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Features - Best Streaming Video)
SILVER AWARD WINNER: WWE App w/ WWE Network (Mobile Features - Integrated Mobile Experience)
SILVER AWARD WINNER: WWE Network (General Website Categories - Media Streaming)
SILVER AWARD WINNER: WWE Network (General Website Categories - Entertainment)
SILVER AWARD WINNER: WWE Network (General Website Categories - Sports)
SILVER AWARD WINNER: WWE Network (Website Features - Structure and Navigation)
SILVER AWARD WINNER: WWE Network (Website Features - Video or Motion Graphics)
SILVER AWARD WINNER: WWE Network (Website Features - Visual Appeal)
SILVER AWARD WINNER: WWE Network (Video Channels and Networks - Entertainment)
SILVER AWARD WINNER: WWE Network (Video Channels and Networks – Variety)

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About WWE


About WWE


ABOUT WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment.

The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.